Fashion and retail website development for UK brands
We build online stores for fashion brands, boutiques and retailers that look as good as your products and sell around the clock. Fast product pages, clear size guides, smooth checkout and stock that stays in sync with your shop floor.
- UK-registered agency
- Building websites since 2018
- Design, build, SEO and support in one team
Who we build for
- Fashion brands
- Independent boutiques
- Footwear & accessories
- Jewellery
- Beauty & skincare
- Homeware & lifestyle
- Multi-store retailers
- Direct-to-consumer start-ups
Why it matters
Your online store is your busiest shop
Shoppers discover new brands on Instagram and TikTok, then visit your website to decide. In those first few seconds they judge your brand on how the site looks, how fast it loads and how easy it is to find their size. If any of that feels uncertain, they leave and rarely come back.
Fashion and retail stores also have a lot to manage: hundreds of variants, seasonal collections, sales, returns and stock across online and physical shops. We build stores that keep the front end beautiful and the back end simple for your team.
Common problems we fix
- Slow product pages with heavy, uncompressed images
- Size and fit information that leads to high return rates
- Stock that does not match between the website and the shop
- Checkout journeys with too many steps on mobile
- Collections and filters that are hard to browse
- Low visibility in Google Shopping and organic search
What we build
Everything a modern fashion store needs
Every project is built around how people shop for fashion online: discovering a look, checking the fit and buying with confidence.
- 01
Product catalogue & variants
Clean product pages with large images, zoom, colour swatches, size variants and clear stock status for every option.
- 02
Collections & filters
Browse by collection, category, size, colour, price and fit, with filters that work smoothly on mobile.
- 03
Size guides & fit advice
Size charts, fit notes and model measurements on every product to help shoppers choose right and reduce returns.
- 04
Lookbooks & editorial
Campaign pages and shoppable lookbooks that tell your brand story and link straight to the products.
- 05
Fast, simple checkout
Guest checkout, Apple Pay, Google Pay and pay-later options such as Klarna or Clearpay.
- 06
Click & collect and stock sync
Online and in-store stock connected through your EPOS, with click and collect and store availability.
- 07
Wishlists & accounts
Saved items, order history, easy returns and back-in-stock alerts that bring customers back.
- 08
Reviews & user content
Genuine customer reviews and photos displayed where they help shoppers decide.
- 09
Easy store management
Add products, launch collections and run sales yourself on Shopify or WooCommerce.
Trust & compliance
Secure, transparent and easy to buy from
We are a web agency, not a legal adviser, but we build every store so that it supports your obligations and gives shoppers confidence to buy.
Delivery & returns
Clear delivery, returns and refund pages that reflect your policy and the cancellation rights online shoppers have under UK consumer law.
Secure payments
Payments handled by trusted, PCI-compliant providers, so card details never touch your store.
UK GDPR & data protection
SSL across the site, clear privacy notices, marketing opt-ins and cookie consent before any tracking loads.
Speed & accessibility
Optimised images, fast hosting and WCAG 2.2 AA accessibility, so every shopper can browse and buy.
Integrations
Connected to the tools your store runs on
We connect your store to your stock, payments, shipping and marketing tools, so orders and inventory flow without manual work.
Get found
SEO and Shopping that bring buyers to your products
Shoppers search for specific products, styles and brands. We build your store so it shows up for those searches in Google and Google Shopping.
- Collection and category pages planned around what shoppers search for
- Product structured data for prices, stock and reviews
- Google Merchant Center and Shopping feed setup
- Fast image delivery and strong Core Web Vitals on mobile
- Local SEO for your physical stores and click & collect
How we work
From first call to launch
A clear process with your sign-off at every stage. Most fashion stores launch in six to ten weeks, often timed for a new season or collection.
- 01
Discovery
We learn about your brand, products, customers and current systems.
- 02
Structure & content
We plan collections, product templates and the checkout journey.
- 03
Design
You review the design on desktop and mobile before any build work starts.
- 04
Build & migrate
We build the store, import products and connect payments and stock.
- 05
Launch & support
We launch, train your team and look after updates, speed and support.
Related services
More ways we help retail brands grow
What you get with every project
- Mobile-first, responsive design
- A store your team can manage themselves
- SSL, backups and security hardening
- Image optimisation and speed testing before launch
- On-page SEO and analytics setup
- Training for your team and ongoing support
FAQs
Fashion and retail website questions
How much does a fashion ecommerce website cost?
It depends on the number of products, the platform and features such as EPOS integration or multiple currencies. After a short call we send a fixed quote with no hidden extras.
Should we use Shopify or WooCommerce?
Both work well for fashion. Shopify is simple to run and scales easily, while WooCommerce gives more flexibility on WordPress. We recommend the right one for your products, budget and team.
Can online and in-store stock stay in sync?
Yes. We connect your store to your EPOS or inventory system, so stock levels update across your shop and website automatically.
Can you move our products from another platform?
Yes. We migrate products, variants, images, customers and order history, and set up redirects so you keep your search rankings.
Can customers pay with Klarna or Clearpay?
Yes. We can add pay-later options alongside cards, Apple Pay, Google Pay and PayPal.
How long does it take to build?
Most fashion stores take six to ten weeks from discovery to launch, depending on the number of products and integrations.
Do you redesign existing online stores?
Yes. We can redesign your current store, improve speed and checkout, and keep your products, customers and rankings.
Do you offer support after launch?
Yes. We offer ongoing support, updates, speed improvements and help with new collections and sales.
Get started
Let’s talk about your online store
Tell us about your brand, your products and what you need from your store. We will reply within one business day with clear next steps.