Google Ads management that turns clicks into customers
We plan, build and manage Google Ads campaigns for UK businesses, with every pound tracked back to enquiries and sales. Clear strategy, careful keyword targeting, strong ads and honest monthly reporting, so you always know what your budget is doing.
- UK-registered agency
- Building websites since 2018
- Design, build, SEO and support in one team
Campaigns we manage
- Search ads
- Performance Max
- Google Shopping
- Display & remarketing
- YouTube ads
- Demand Gen
- Call ads
- Local campaigns
Why it matters
Google Ads should be an investment, not a cost
Google Ads puts your business in front of people at the exact moment they search for what you offer. Done well, it is one of the fastest ways to bring in new enquiries and sales. Done badly, it quietly spends your budget on irrelevant searches, weak ads and landing pages that do not convert.
Most accounts we review have the same issues: broad keywords with no negative keyword lists, conversion tracking that is missing or counting the wrong things, and automated settings left on that do not suit the business. We fix the foundations first, then grow what works.
Common problems we fix
- Budget spent on searches that have nothing to do with your business
- Conversion tracking missing, broken or double counting
- Campaigns left on default settings and broad match
- Ads sending visitors to the homepage instead of a focused landing page
- No clear link between ad spend and actual enquiries or sales
- Monthly reports full of numbers but no clear actions
What we do
Everything your Google Ads account needs
Whether you are starting from scratch or taking over an existing account, every campaign is built around your goals, your margins and your customers.
- 01
Account audit & strategy
A full review of your current account, competitors and goals, then a clear plan for campaigns, budgets and targets.
- 02
Keyword research & negatives
Keywords chosen around buying intent, with negative keyword lists that stop money being wasted on the wrong searches.
- 03
Ad copy & assets
Clear, relevant ads with sitelinks, callouts, call and image assets that improve click-through and Quality Score.
- 04
Conversion tracking
Calls, forms, bookings and sales tracked properly with Google Tag Manager, GA4 and enhanced conversions.
- 05
Landing page advice
Recommendations or new landing pages built by our web team, so the people you pay for actually convert.
- 06
Bidding & budget management
Smart bidding strategies set up and monitored against your target cost per lead or return on ad spend.
- 07
Shopping & Performance Max
Merchant Center feeds, Shopping campaigns and Performance Max set up properly for ecommerce brands.
- 08
Remarketing
Campaigns that bring back visitors who did not convert the first time, with sensible frequency and audiences.
- 09
Reporting & optimisation
A plain-English monthly report and ongoing changes to keywords, ads, bids and budgets based on real results.
Transparency
Your account, your data, full visibility
We believe Google Ads should be completely transparent, so you can see exactly where your money goes and what it brings back.
You own the account
Campaigns are run in your own Google Ads account, so your data and history always stay with your business.
Ad spend paid to Google
Your advertising budget is paid directly to Google, separate from our management fee, so you control every pound.
Policy-compliant ads
Ads written to meet Google Ads policies, including extra requirements for regulated sectors such as healthcare and financial services.
Consent & privacy
Tracking set up with cookie consent and Google Consent Mode, in line with UK GDPR and Google requirements.
Tools & tracking
Connected to the tools that measure real results
We connect Google Ads to your website, analytics and CRM, so you can see which campaigns bring in real customers, not just clicks.
Paid + organic
Google Ads and SEO work better together
Ads bring in enquiries quickly while SEO builds long-term visibility. Running both lets us use search term data from your ads to guide your SEO, and cover more of the results page.
- Appear at the top of Google from the day campaigns launch
- Use ad search data to find SEO opportunities that convert
- Cover both sponsored and organic results for key searches
- Reduce paid spend over time as organic rankings grow
- One team looking after your whole search strategy
How we work
From first call to launch
A clear process from the first call. Most new accounts are tracked, built and live within two to three weeks.
- 01
Audit & goals
We review your account or market and agree targets for leads, sales and cost.
- 02
Tracking setup
We set up and test conversion tracking so every result is measured correctly.
- 03
Build campaigns
We research keywords, write ads and build campaigns for your approval.
- 04
Launch & optimise
Campaigns go live and we refine keywords, bids and ads every week.
- 05
Report & scale
Monthly reports and calls, then more budget into what is working.
Related services
More ways we help you grow online
Included with every account
- Full account audit before launch
- Conversion tracking set up and tested
- Keyword, negative keyword and ad management
- Landing page recommendations
- Monthly plain-English report and review call
- Clear control over your budget
FAQs
Google Ads questions
How much should I spend on Google Ads?
It depends on your industry, location and goals. We look at search volumes and typical costs per click for your keywords, then recommend a starting budget that is enough to get meaningful results and data.
Is the ad budget included in your management fee?
No. Your ad budget is paid directly to Google, so you keep full control and visibility. Our fee covers strategy, setup, management, optimisation and reporting.
How quickly will I see results?
Ads can start bringing in clicks and enquiries as soon as campaigns go live. The first few weeks are used to gather data and refine targeting, and performance usually improves over the first two to three months.
Who owns the Google Ads account?
You do. We work inside your own Google Ads account, so the campaigns, data and history stay with your business.
Can you take over our existing account?
Yes. We start with a full audit, fix tracking and structure issues, and keep what is already working while we improve the rest.
Which campaign types do you run?
Search, Performance Max, Shopping, Display, remarketing, YouTube and Demand Gen. We recommend the mix that suits your goals and budget.
How do you measure success?
We agree targets at the start, such as cost per lead, number of enquiries or return on ad spend, and report against them every month.
Do you offer Google Ads for ecommerce stores?
Yes. We set up Merchant Center feeds, Shopping and Performance Max campaigns, and track revenue so you can see your return on ad spend.
Get started
Let’s talk about your Google Ads
Tell us about your business, your goals and any campaigns you are already running. We will reply within one business day with clear next steps.